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DC Cupcakes: Season 1 $23.99 Sisters Sophie and Katherine have been living the American Dream since opening their own small business — if the American Dream includes waking up at 4:30am, steaming lattes and frosting over 5,000 cupcakes a day. Together, they own Georgetown Cupcake and are Washington DC’s newest food phenoms. Previous careers in fashion and finance did little to prepare them for the challenges they now face as… |
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Cupcakes – Set of 3 Vinyl Decal Sticker for Computer Wall Car Mac Macbook and More $9.00 Three Cupcakes – Vinyl Decal Sticker Size: 2.3″w x 3″t for each cupcake Color: Available in Black Matte and Pink Matte – COLOR CHOICE – please send us a message with your color choice – will ship in black if no message is left. These cupcakes are wonderful – they can be placed in a row – or separated to create your own design! One size fits all. Will fit on Macbook, Macbook Air and the MacBo… |
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Rikki KnightTM Keep Calm and have a Cupcake – Red Messenger Bag – Book Bag – Unisex – Ideal Gift for all occassions! $39.99 Whether from home to the office, on a business trip or to school, the Keep Calm and have a Cupcake – Red Messenger Bag School Bag keeps you comfortable and your cargo safe and sound – this bag features pockets for your cellphone, pens, ipod, notebook etc. and also a plenty of space to store your textbooks, folders, files, etc. The bag is wide enough to fit upto a 14inch laptop (Protective laptop s… |
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Keep Calm and Have a Cup Cake classic with a twist WWII Art Image on on Messenger Bag – Shoulder Bag – Book Bag **with matching coin purse wallet** Whether from home to the office, on a business trip or to school, the Vintage Car Lights Messenger Bag Shoulder Bag – School Bag keeps you comfortable and your cargo safe and sound – this bag features pockets on the outside below the flap for your cellphone, pens, ipod, notebook etc. and also a zippered compartment on the inside, and plenty of space to store your textbooks, folders, files, etc. Th… |
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RikkiKnight Keep Calm and have a Cupcake – Yellow Messenger Bag – Book Bag ***with matching coin purse wallet*** -School Bag – Reporter Bag – Unisex – Ideal Gift for all occassions! $47.99 Whether from home to the office, on a business trip or to school, the Keep Calm and have a Cupcake – Yellow Messenger Bag School Bag keeps you comfortable and your cargo safe and sound – this bag features pockets on the outside below the flap for your cellphone, pens, ipod, notebook etc. and also a zippered compartment on the inside, and plenty of space to store your textbooks, folders, files, etc… |
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Wicked Appetite $1.04 Life in Marblehead has had a pleasant predictability, until Diesel arrives. Rumor has it that a collection of priceless ancient relics representing the Seven Deadly Sins have made their way to Bostonâs North Shore. Partnered with pastry chef Lizzie Tucker, Diesel bullies and charms his way through historic Salem to track them downâand his criminal mastermind cousin Gerewulf Grimorie. The… |
Cupcake Business Book!
Start A Cake Decorating Business
Cupcake Business Book Questions
Im 17 & I want to start my own cupcake business! Any tips?
I’m an aspriing chef and I plan on attending culinary college as soon a I graduate from high school. SInce 8th grade Ive been thinking out start my own catering business or cupcake business and recently I decided to go through with it! im gonna set up a website and everything. Does anyone have any tips on how should go through with this process? & any books that would help me start my business? Im really serious about this =)
p.s this will be a small business
1. Go for it.
2. dedicate yourself to it
3. Never give up
4. minimize risk by gaining knowledge (ie. Take business courses)
5. Good Luck
Read the following books if you want to make it big in your business:
1. Rich Dad, Poor Dad by Robert Kiyosaki
2. The Cashflow Quadrant by Robert Kiyosaki
3. Trump: The art of the deal by Donald J Trump
4. Getting Things Done by David Allen
5. The Effective Executive by Peter Drucker
6. Secrets of Closing the Sale by Zig Ziglar
7. The Great Game of Business by Jack Stack
8. Think Big & Kick Ass In Business & In Life by Donald J Trump
Research, Research, Research!!!
after you know everything you can about what you are doing, make sure you spend smart, inves smart and make good money.
Good Luck
Writing A Successful Newsletter The Easy Way
Some people think newsletters don’t work. Often, they’re right. In a world where most newsletters don’t work, it is common to be confused about how to define newsletter success.
What’s it good for?
Over the past ten years, I have paid attention to newsletters. I can tell you why most don’t work. It starts with confusion about what newsletters are good for. Confusion about how to monitor success comes from that.
How many next-day phone calls?
Many marketers expect a newsletter to generate results as soon as it arrives. Most newsletters do. However, when the results expected are new sales and referrals following each issue, most newsletter issuers eventually conclude that newsletters don’t work. By the way they gauge success, they’re right.
Check your perspective.
From a sales perspective, an ineffective newsletter should be canned. But first, consider other perspectives. For example, think from the perspective of the impression left on readers. What impression would it make on you to receive two or three newsletters, then none at all, from your accountant? your lawyer? your investment advisor?
What newsletters do
Because of mismatched expectations, many who issue newsletters conclude either that newsletter success is harder to achieve than they imagined, or that newsletters just don’t work. Yet, I see something in these situations that often escapes people struggling with an unsuccessful newsletter: A newsletter shapes people’s perceptions of you.
Four Brand Effects
It can do other things, such as announce news and complement advertising; still, every newsletter is a reputation-shaping instrument of brand management. Any newsletter will:
*leave a first impression, or
*mould an already-formative impression, or
*validate a formed impression, or
*confuse a formed impression.
A newsletter makes an impression.
How does this fit into a context where more sales and good referrals are wanted now? Consider the following example.
Maintain meaningful contact.
There are people who receive newsletters from their credit union who would never attend a competing bank’s grand opening in their own neighbourhood. They’re so loyal to the credit union that they don’t want the bank’s cupcakes or door prizes. The credit union’s newsletter refreshes their loyalty every three months. It maintains meaningful contact with them. It’s a tool of client retention.
Effective at what?
The problems solved by the credit union newsletter in the example include:
*competition of extrinsic incentives (e.g. “Free gift when you sign up!”).
*vulnerability to client attrition.
*the cost of acquiring new clients.
*the opportunity cost of losing profitable clients’ future business.
Watch the numbers.
Watch-the-books managers should direct attention to:
*business per client – segmented by profitability per client.
*referrals per client – with a profile of clients providing referrals.
*client attrition – with a profile of clients lost and why.
*net increase in clientele (including clients gained and lost by all means).
Monitor over time.
Review these metrics on a quarterly basis and compare each quarter. Use this review to set newsletter performance goals in tandem with business performance goals (even if your newsletter is not a quarterly). Why not measure newsletter success this way?
Steady, no spikes.
A good newsletter might not cause a spike in sales. It can prevent losing a client who is being wooed by competitors, though. What business problems do you want to solve? Is it reasonable to expect a newsletter to help solve them?
Client relations success
Newsletters shape market perception, first and foremost, and can help to maintain hundreds of business relationships with meaningful engagement. Those who accept this and apply it wisely can find great success with newsletters. Those who expect each issue to boost sales or to bring new customers are wise to consider other methods. A good newsletter as a client-relations tool improves business measurably over time.
About the Author
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